We believe in efficiency, strong relationships, and changing the future of Hollywood.

A woman named Sophie Hyndman, sitting with her fluffy black and white dog, holding up an award he won

Meet Our Founder

Sophie Hyndman

After getting her first dog in college, her eyes opened to the entire dog industry. She knew she didn’t want to sacrifice her passion in pursuing PR to go a different direction with dogs, but she realized she could combine her passions and change the industry by starting something entirely new. Enter, Not a Zoo.

About Us

Not a Zoo started in 2026. Our main office is in LA, but we’ve travelled before to New York City, and even Toronto, and are willing to travel even further to provide our services. Our dogs have been raised by our team since puppyhood, and spend their free time competing in bite work trials. Our employees range from PR industry legends who wanted to change up their work, to young adults fresh out of college and eager to show off their new skills.

A woman sitting on a bench with her black and white fluffy dog. The woman holds up a blue ribbon that they won
A woman standing in front of a mirror with her dog looking up at her
A woman taking a selfie with her dog peeking over her shoulder

What Sets Us Apart

Versatility

While our competitors can offer similar services, they can only offer them individual, while we bring the versatility of a package to fulfill multiple needs.

Authenticity

One of the primary pillars in our PR strategy is authenticity. We want our clients to feel like they can be authentically themselves, and not like they are constantly being spoon fed answers that don’t represent their truth.

Security

We are changing the landscape of private VIP security by using protection dogs instead of other, more traditional security measures. These dogs are highly intelligent, highly driven, and highly trained.